IOS 14 update lets you stop tracking ads? IS CAPI A SAVIOR after IOS 14.5 apocalypse?
In 2021 Digital Marketers have faced one of the biggest challenges after the IOS 14 update. This is certainly a hot issue for Facebook advertisers. Facebook media buyers report that performance has decreased since the April 26 IOS14 update.
The update to iOS 14 affects iPhones and iPads users and severely restricts the use of cookies by Apple users.
You don’t have to worry about it. In this guide, I am going to show you how Facebook Conversion API adds value to your business and helps you track your Facebook data.
What is the Conversion API?
Facebook’s conversion API is an advertiser tool for tracking data using server-side tracking rather than browser sidetracking.
But what does it even mean?
The difference between the Facebook Pixel and the Facebook Conversion API is that the Facebook Pixel is a browser-side pixel tool which means it traces data through the user’s browser. While the Facebook Conversion CAPI allows you to send downloadable information from your devices to the Facebook Ads Manager. Facebook pixel collects events and conversion data. While you have a CAPI, you collect your data, such as different customer IDs, and share that information with Facebook.
The Facebook Conversions API helps you to identify data that Facebook Pixel cannot detect, due to ad blocking, IOS 14, ATT, and Treats. That includes Web Events, CRM, and offline events.
Conversion API is designed to assist Digital advertisers and businesses with high security to comply with all protected data privacy. It is good for top security agencies that can decide which data they want to share.
What are the Events that can be tracked using CAPI!
It is important to consider which events can be tracked using CAPI. Facebook’s Conversions API has many advantages and the Pixel browser does not. It gives you detailed information on your client’s full journey. It also gives you more control over the data you track on Facebook.
Conversion API allows you to track data on Following Leads
- Affiliate payments/leads
- Find locations
- Phone calls
- Form submissions
- Email subscriptions
- Subscription changes
- Purchases
- Web Events (such as sales, subscription, page visits)
- Post conversion Events
Advantages of Facebook CAPI:
Nowadays Facebook is pushing digital marketers and agencies to use their Conversion API, however, why? Because API modification gets you the maximum profit that your business can bring to you in terms of Facebook ads performance by providing more comprehensive data for ad optimization. Below you will find out how it can bring benefits to your Facebook Ads.
• Gives Unique ID to every client to protect their privacy
• It does not rely on cookies.
• Monitors the success of the advertising campaign.
- Can redirect/create custom audiences from sequential events.
- CAPI is IOS friendly
- CAPI is a saver for VPNs, AdBlock
- You can link your API to other third-party tools like Zapier, Hyros for better insights into the customer’s journey.
Drawbacks of Facebook Conversion API:
The Facebook Conversion API does not do justice alone.
But How?
– It will not allow you to identify Facebook users.
– Still, it doesn’t work very well.
– Server-side events have a low level of event matching
Should I go to CAPI?
- – If you are looking to redirect your audience and track Purchases, web events and post conversion events, then CAPI is the right stop for you.
But usually, the quality of the event match is almost 4-5 out of 10, which means that the accuracy with which you track your audience is about 40-50% to 100%.
For more accurate tracking, you can use third-party tools such as HYROS.
At last, we can’t release you without focusing on the significance of persistently instructing yourself about the most recent tips and patterns in Digital Marketing. GrowBeyond’s blog gives an abundance of valuable data to assist you with staying away from the entanglements of marketing errors and tapping into the force of advanced marketing instruments.
